A joint sports car project by BMW and Toyota is now underway   Finally BMW has decided to put an end to rumours and has given a green light to the project announced in collaboration with Toyota Japan. They are now moving forward with the joint project of sports car development. However, both automakers are […]

Why rational people select a BMW than a Hyundai or Audi? Secondly, what could possibly appeal to a customer to pay almost three or four times extra for a car that offers same options and features as the one that could be bought for almost three times less? It is brand awareness that can dictate